An outbound campaign must use a published outbound flow. The flow starts with Make Call and controls the conversation, routing, actions, and post-call work for every contact the campaign calls.
Select or create the flow
In Configure Call Flows, select a published outbound flow. If no suitable flow exists, create one from the campaign setup and edit it on the flow canvas.
Only outbound flows appear in the selector. An inbound flow cannot be converted into an outbound flow after it is created.
Make Call is the trigger for an outbound flow. Configure its greeting and voicemail behavior, then connect the live-call and post-call blocks the campaign needs.
The campaign determines the contact and outbound phone number. The flow determines what the agent says and does after the call begins.
Map campaign data
Campaign source fields can be mapped to the inputs used by the flow. Map a field when the flow needs that value for personalization, routing, or an action.
For example, a source may provide name, appointment_time, and account_id. Once mapped, supported fields in the flow can select those values from Available Variables.
If you change the CSV columns, webhook fields, Google Sheets columns, or variables used by the flow, return to the campaign and review the mappings.
Test before launch
- Test the outbound flow with representative source values.
- Publish the flow version you intend the campaign to use.
- Verify the campaign’s field mappings and phone-number routing.
- Run a controlled campaign call to a number you own.
Confirm the greeting, conversation paths, actions, voicemail behavior, and post-call work before adding production contacts. Last modified on August 10, 2026
